We think for a living

And we have a few things to say about it.

Thinking is where we share what we’re seeing, questioning and learning about brands, business, creativity and growth. Some of it comes from decades spent building brands. Some from what we’re working through with founders and leadership teams right now. And some from simply paying attention to what’s changing around us.

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We believe the best ideas usually start with a better question, a clearer point of view and the willingness to challenge what everyone else has accepted as true.

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So this is where we do a little of that out loud.

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Ideas, opinions and observations for brands brave enough to keep moving forward.