Winter Park Chateau

Winter Park Chateau underwent a complete transformation—from a dated mountain lodge into a refined boutique destination in the heart of Colorado’s ski country. We developed a distinctive brand identity and design system rooted in the character of the historic property, balancing warmth, craftsmanship, and modern hospitality. The logo and visual language informed everything from exterior signage and in-room details to guest amenities and merchandise, creating a cohesive guest experience throughout the hotel. Following the full renovation and rebrand, the property’s value increased significantly, ultimately selling for three times the original investment, demonstrating the impact thoughtful design and brand storytelling can have on hospitality real estate.

"The branding became the blueprint for the entire hotel. Once we saw the identity system come to life, it informed everything—from the signage and interiors to the guest experience itself. The design elevated the property far beyond what we imagined, and it played a huge role in positioning the Chateau as a premium destination."

- Matt Korte, Owner