Tufts Medicine

For Tufts Medicine, we led the unification of a major academic medical center and multiple community healthcare sites under one cohesive enterprise brand. Grounded in deep discovery, we developed the brand platform, architecture, visual and verbal identity, and a comprehensive internal and external launch campaign to introduce the new name with clarity and confidence.  Anchored in the idea “The Pulse of Our Community,” the campaign reassured patients that while the name was evolving, the heart of their care remained steadfast—only stronger and more connected. Through a dynamic design system brought to life in motion, storytelling, and media, we positioned Tufts Medicine as a unified network delivering access, innovation, and personalized care—showing that when care is truly connected, communities thrive.