Charlottes Web Fiest CBD and Botanicals branding
For Charlotte’s Web CBD Botanicals, we created Feist as a bold departure from the expected softness of the category. Rather than leaning into muted wellness tropes, the identity embraces strength, clarity, and modern performance. A high-contrast palette of matte black anchored with electric teal and burnished gold signals efficacy and confidence, while the custom serif logotype brings a sense of crafted sophistication. The vertical orientation of the mark transforms each package into a striking shelf statement, reinforced by clean architecture and premium finishes like metallic lids and embossed details. From capsules to gummies to protein, the system scales seamlessly across formats, unifying the line under one powerful visual language. The result is a CBD brand that feels less like a supplement and more like a performance ritual—designed for consumers who see wellness not as passive self-care, but as fuel for forward motion.