Coca-Cola "Give it Back" campaign and branding

For Revantage, a global corporate services leader proudly serving Blackstone Real Estate portfolio companies, we built a purpose-driven brand from the ground up to unify a rapidly expanding global organization. Anchored in the defining idea “In Pursuit of Better,” the brand articulated Revantage’s relentless commitment to service excellence, innovation, and continuous improvement across geographies and disciplines. We developed the full brand platform, positioning, character, voice, and a comprehensive visual identity system including a distinctive logomark built around movement and negative space to symbolize progress and ambition. The identity balanced heritage and modernity through refined typography, an expansive global color system, and an adaptable pattern language that scales across regions. From global recruiting templates to environmental graphics and digital applications, the work established Revantage as a confident, human, and future-focused partner, aligning teams worldwide under a unified vision while reinforcing its role as a critical enabler of Blackstone’s success.