Canvas Credit Union

For Canvas Credit Union, we led a full-scale transformation from strategy to launch, renaming and repositioning the former Public Service Credit Union into a modern, member-first brand built for growth. Grounded in the belief that every member’s future is a blank canvas, we developed a new brand platform anchored in the essence “Wholeheartedly invested” and the single-minded idea of helping people afford life. From naming and logo design to verbal identity, architecture, signage, microsite, brand training, and a fully integrated launch campaign, we created a delightfully off-beat, neighborly brand that felt more like family than finance. The rebrand gained major momentum through the naming rights partnership with Colorado State University’s stadium and a dynamic internal and external launch effort, including the #becomingcanvas campaign. The result was a bold new identity that honored 80 years of heritage while positioning Canvas as a fresh, approachable financial partner for communities across Colorado.