<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Brave & Co]]></title><description><![CDATA[Brave & Co helps leaders make confident brand and campaign decisions. Stategy. Storytelling. Creative. Fast.]]></description><link>https://www.thisisbrave.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 11 Sep 2026 11:40:03 GMT</lastBuildDate><atom:link href="https://www.thisisbrave.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[FOUNDERS CALL BRAND “SOFT. BUYERS PUT A NUMBER ON IT.]]></title><description><![CDATA[I get asked some version of this all the time by founders and business leaders: “When budgets are tight and runway is short, how much should we really be investing in brand right now?” It’s a fair question because every dollar has a job. And, we have thoughts… a lot of them. Luckily, we also have the stories and the numbers to back them up.  Startups are really good at investing in the things we can count. Product. Tech. IP. Distribution. CAC. Revenue. Headcount. And they should be because we...]]></description><link>https://www.thisisbrave.co/post/founders-call-brand-soft-buyers-put-a-number-on-it</link><guid isPermaLink="false">6aa30e8d311f760a692b2a00</guid><pubDate>Thu, 10 Sep 2026 21:28:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f1c200_6f65553f100244f9b903c607b54b9ddc~mv2.jpg/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracy Kollker Coleman</dc:creator></item></channel></rss>