Care Credit "More Than A Credit Card" Campaign

For CareCredit’s B2B growth strategy,  Working in collaboration with our team at Monigle and Care Credit, we launched “More Than a Credit Card,” a full-funnel campaign designed to shift the conversation from transactional financing to transformational impact. In an increasingly crowded healthcare payments space, we repositioned CareCredit as a human-forward solution that supports providers’ business goals while reducing patient stress around out-of-pocket costs. Grounded in a bold, “less is more” visual approach and clear, emotionally resonant messaging, the campaign spanned paid social, LinkedIn, Doximity, search, retargeting, hyperlocal trade show activations, email, direct mail, landing experiences, and online video. Even with a 28% reduction in paid media budget, the work delivered a 508% increase in unique B2B website visitors, a 1,137% lift in lead submissions (+136% over goal), 904% growth in impressions, and an 80% increase in efficiency. The result positioned CareCredit not just as a payment option, but as a category-leading partner helping providers focus on care while confidently fueling business growth.