Katapult Brand Identity

For Katapult, we created a bold new brand identity designed to reflect momentum, access, and upward mobility in the non-prime fintech space. At the heart of the system is a dynamic “K” mark that visually suggests forward motion and acceleration, reinforcing Katapult’s role in unlocking purchasing power at checkout. We built a modern, high-contrast visual language anchored in a confident slate blue and vibrant magenta palette, supported by an expressive pattern system inspired by directional pathways and movement. The identity was designed to flex seamlessly across digital platforms, eCommerce integrations, retail environments, and physical card applications, ensuring clarity and energy at every touchpoint. The result positioned Katapult as a fast, human, and future-focused lease-to-own platform—one that expands access while helping retailers grow.